Brands: Meaning and Value in Media Culture by Adam Arvidsson

Brands: Meaning and Value in Media Culture



Download Brands: Meaning and Value in Media Culture




Brands: Meaning and Value in Media Culture Adam Arvidsson
Language: English
Page: 176
Format: pdf
ISBN: 0415347157, 9780203640067
Publisher:

About the Author

Adam Arvidsson is Assistant Professor in the Department of Film and Media Studies, at the University of Copenhagan. His research examines the economic role of brands within the contemporary information economy.

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